The best email marketing automation tools depend on your budget and email campaign goals. Here are some to consider. MailChimp offers a free plan for up to 2000 subscribers, so it’s a popular email marketings service to start with. Alternatives to MailChimp include Constant Contact and Aweber.
What makes good email copywriting?
The best email copywriting starts with the subject line, which has to make new subscribers want to open your email. Follow that with an appealing headline so they’ll keep reading. Constant Contact’s research suggests that email copy should be short, around 200 words. It’s also wise to avoid being promotional in all your emails. Instead, offer value to your subscribers.
What are some good email marketing stats to know?
Here are some of the most interesting email marketings stats around. The Radicati Group says we’ll send and receive around 281 billion emails this year. According to Adestra, 78% of teens use email. Statista reports that 85% of US adults use email. Consumers like getting emails from the brands they love. But email senders have to respect the inbox.
What is a call to action?
A call to action (CTA) is a word or phrase that encourages readers and subscribers to do something specific. Examples of calls to action include “subscribe”, “shop now”, “get the free ebook”. You use CTAs on email signup forms, landing pages, in email newsletters, and more. When someone does what you want as a result of your call to action, that’s called a conversion.
