SEO is short for "Search Engine Optimization" and it's a crucial part of your overall online strategy. It’s about improving your online visibility by achieving high rankings on Google search results and attract organic search traffic. There are several SEO services you can buy to help you boost your online presence.
How can Search Engine Optimization help my business?
These days, no business can afford to ignore SEO . SEO should play a part in your online marketing strategy as it helps people to find you online. Over time that leads to more organic search traffic, and more conversions and sales.
How exactly does SEO work?
To understand how SEO works, you need to understand how Google works; Google finds and catalogs online content in a huge database. It analyzes the content quality, using a number of signals, to work out which web pages are relevant to which searches. Then, when people type in a phrase, Google shows them the most relevant results. Using SEO helps you improve how Google sees your content so it shows up for the right searches.
What’s the difference between on-page and off-page SEO?
On-page SEO and off-page SEO are also known as on-site SEO and off-site SEO. On-page SEO is about making improvements on your site. It also includes technical fixes to your site. Off-page SEO is about improving the perception of your website and business by building links, enhancing online authority and gathering social media signals via shared content. Any successful SEO strategy needs both on-page and off-page SEO.
